Built for Matthew Bergin

3,600 people in your room. Two of them pay you.

You have 58 reviews at five stars and a student who went from an $81 payout to over a million in funding. People who reach you buy, and they say so in public.

So it is not trust and it is not the teaching. Almost nobody gets far enough to reach you.

Everything below is ordered by how long it takes. The first three are today.

1. YOUR DESCRIPTION. TEN MINUTES.

Your best videos sent people to your mentorship. Your newest one doesn't.

The Leon video opens with a link to bergsmentorship.com. Your newest opens with a linktw.in shortener, and the mentorship link is gone entirely.

Underneath that sit five affiliate links for prop firms and software, above your own offer.

Two links. That is it.

The block:

1Apply for 1-on-1 mentorship: https://bergsmentorship.com

2Instagram: https://www.instagram.com/bergtrades.ig/

After:

Affiliates go below your own offer or nowhere. Kill the shortener, it is the only unbranded link on the page and it reads like a redirect. Drop the Discord invite from the top. Someone who just watched twenty minutes of you should land on your page, not in a room with 3,600 people looking for you.

2. YOUR BIO. FIVE MINUTES.

"Day trader" is a word four hundred thousand accounts use.

A stranger decides in about three seconds. They are answering three things in that window: what is in this for me, is this person credible, and what do I do next.

Yours answers the first with a job title anyone can claim, then sends them to a second account instead of your work.

The thing that actually separates you is already true and you never say it. Your students take the same trades you take. Nobody running a discretionary model can write that sentence.

YOUR HIGHLIGHTS. TWENTY MINUTES.

Seven highlights, none of them doing a job.

RESULTS 8, My Story, Few Certs, Few Trades, RESULTS 7, YouTube, Testimonials. A new visitor does not know which to open, so they open none.

Start here is for someone who landed twenty seconds ago. Who you are, what you trade, what you give away for free, and your wins. People like watching someone win.

My story is the one you already have. It is the one that makes them stay.

Then results. Results. Results. Not certs, not trades, not testimonials, not YouTube. All of that is results, and it should read as a wall of them rather than four folders with numbers after the name.

Current

Matthew Bergin

18posts

10Kfollowers

357following

Day trader

@battmergin for my trades

Join here -> @thetradingclub.ig

Educational content only - NOT financial advice

RESULTS 8 My Story Few Certs Few Trades RESULTS 7

Bio + highlights rebuilt

Rebuilt

Matthew Bergin

18posts

10Kfollowers

357following

Day trader

one mechanical model, and my students trade it with me

all my trades are on my youtube (link)

Start here My story Results

After:

Two lines, three answers. What is in it for me, they trade what you trade. Credible, go and watch the trades. What next, YouTube.

3. YOUR APPLICATION FORM. THIRTY MINUTES.

You ask who they are on question eight.

Your Typeform runs seven questions before it asks for contact details. Anyone can answer all seven, decide they are not ready, and close the tab. You never see them and you never know they were there.

Move contact to question two or three and make it required. Then everyone who starts is a lead whether they finish or not.

Cheapest fix on this page, and probably the most expensive thing you are currently leaving.

4. WHAT PACKAGING ACTUALLY DOES

We took a 200-subscriber channel and did this.

Three videos repackaged. 814, 737 and 314 views on a channel averaging around 125. Two of them are still that channel's best a year later.

Nothing changed about the trading. The titles and the frames changed.

814views

737views

314views

After:

Look at what is in each frame. A yellow bar with four words on it and arrows pointing at both men. The viewer's own question sitting in a speech bubble. A named blueprint with six boxes.

Something in every frame a stranger can read in half a second without pausing.

Your own channel already agrees. Week 1 of Road to $2M had marker on a whiteboard and real certificates with your name on them, and it did 1.2K. The last two weeks did 62, 181, 373 and 107.

5. THE FORMULAS

Three title shapes. All of them lowercase.

Lowercase, a real number, no question marks, a short bracket at the end, under sixty characters, and the number sits at the front.

1[where they started] to [where they are] in [time] (whose numbers)

2[$ figure] from [the method] (whose numbers)

3[running total] (week n)

The third one is yours already. You ran it for seven weeks and it carried the channel, then you stopped at $2,150,000.

6. SIX VIDEOS, WRITTEN

Five of these are already on your VIP page.

TzFred, JJ, H1rvey, Leon, BigNez. You made one video about one of them, it did 1.1K, and then you went back to tutorials.

Title on the left, what goes on the thumbnail on the right. The design is your guy's job, not ours.

amazon driver to funded trader in 4 months (h1rvey's numbers)

thumbnail text:AMAZON DRIVER -> FUNDED|4 MONTHS

electrician to full time day trader in 77 days (jj's story)

thumbnail text:77 DAYS|QUIT THE TOOLS

$20,000 from prop firms with one model (tzfred's numbers)

thumbnail text:$20,000|ONE MODEL

i lost 27r in a month (every trade on screen)

thumbnail text:-27R|I POSTED ALL OF IT

road to $5,000,000 in funding (week 1)

thumbnail text:ROAD TO 5 MIL|WEEK 1

10 traders audited every trade i took (30 days)

thumbnail text:10 TRADERS WATCHING|30 DAYS

After:

For every one of those, put the document in the frame. The payout certificate, the journal row, the equity curve with your name on it. Handwriting is fine and it is better than fine. The marker on the whiteboard is why Week 1 worked.

7. YOUR ACCOUNTS

Three accounts, and the crowd is at the quiet one.

10K follow @bergtrades.ig. 1,479 follow @battmergin. The club account sits on top of both.

Splitting a personal account off from a results account works once the mentorship is big enough that the wins account has something new to post every day. Before that it just splits the attention you already have, and the account with the audience ends up being the one you send people away from.

Pick the one with the followers, put everything there, and point the other two at it.

8. YOUR PAGE

The page is fine. The video on it is doing the wrong job.

By the time someone reaches it they have watched hours of you. They are not there to be convinced you can trade. They are there to decide whether to book.

Two things.

Your testimonials are not on it. We checked the whole page and it is the headline, the video and the button. Every recorded testimonial you have is sitting on the trading club page instead, where far fewer people land. Move them.

And the headline is wider than a phone screen, so it gets cut off at both edges for anyone arriving from Instagram, which is most of them.

CLOSE

We have done this before.

We have fixed this for creators in trading and well outside it. It is the same story every time. The proof already exists and it is filed where nobody looks.

Nick's real numbers inside the Pulsify portal

You would get your own dashboard and portal, built around the leaks in your funnel rather than a template, tracking every new viewer through to a paying client.

The VSL for that page is already written, in your voice, off your students and your drawdown. Done, not an offer to do it.

I WANT THIS IMPLEMENTED